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Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big...
Opinion: The Upside of Down and Why Negative Ads Can Be Positive
It’s only natural that brand owners want to see their brand dripping with positivity but there are...
Opinion: Think About the End from the Beginning
Continuing his series of insights into podcasting and digital audio, Daryl Moorhouse of Tinpot Productions offers some...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH,...
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the...
IMJ FEATURES
Opinion: A Nation Re-calibrates as Uncertainty Remains
Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have...
Opinion: How Context, Craft and Clarity Shape Attention
When context is considered, everything else becomes easier: the layout, the tone, the message, even the media choice.
Opinion: Summer Loving for OOH Advertisers
With Summer almost upon us, advertisers can make a big splash with their campaigns by embracing the...
Opinion: Brands Still Have a Role to Play in the Sustainability Battle
Caught up in a turbulent world, Irish consumers are determined to still achieve Net Zero by 2050,...
IMJ FEATURES
Opinion: Collaborations and Partnerships Could Unlock Growth in Advertising and Marketing
In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to...
Opinion: Amazon’s Battle for the Irish Shopper
Amazon has already established itself as a serious player in the Irish e-commerce market. With its own...
Opinion: Slow Tourism Presents Significant Growth Opportunities
While the Irish tourism industry has benefitted from marketing initiatives like the Willd Atlantic Way and Ireland’s...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
SuperValu Highlights Real Differences in New Campaign from Boys+Girls
The Musgrave-owned SuperValu has rolled out a major new brand campaign highlighting “the expertise, quality and care” that have made the retailer a trusted...
You Can’t Argue with New Tesco Campaign from BBH Dublin
BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting...
