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SuperValu Highlights Real Differences in New Campaign from Boys+Girls
The Musgrave-owned SuperValu has rolled out a major new brand campaign highlighting “the expertise, quality and care” that have made the retailer a trusted...
Keith Lawler Sets Up New Business to Focus on Sonic Branding
Keith Lawler, the former creative director of Folk VML has left the agency to set up a new business that specialises in sonic branding.
An...
Tesco and dunnhumby Achieve Media First with Store-Wrap for Guinness 0.0
Tesco has achieved a retail media first in Ireland with a complete store-wrap at its St. James’s Gate Express store. The store-wrap, which was...
You Can’t Argue with New Tesco Campaign from BBH Dublin
BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting...
Bloom Kicks Off Barbecue Season with New Campaign for Bundys
According to the agency, “The campaign makes a confident, tongue-in-cheek statement: Bundys is the OG bun - iconic since day one. Taking a show...
Cautious Optimism Prevails in Adland According to IAPI Pathfinder Survey
Some 66% of IAPI members have reported “stable or growing” revenues this year according to the inaugural IAPI Pathfinder Pulse Survey which will now...
The Public House Gives Irish Cyclists a New Identity
The Public House have collaborated with the advocacy group, Irish Cycling Campaign (ICC), to completely rebrand the organisation and create something that represents its...
Tourism Ireland Rolls Out Global Campaign to Woo Overseas Holidaymakers
With many leading figures within Ireland's hospitality industry expressing concern about recent CSO figures pointing towards a decline in overseas visitors in the first...
IAPI Announces Full Speaker Line-up for Upcoming Accessibility Event
IAPI has finalised details of its speaker line-up for next week’s event (June 11th) called Beyond Compliance: Creating a Culture of Inclusion.
According to IAPI...
WPP Media Ireland Confirms Rebrand With New Leadership Team
Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media giant has followed...
