Academic and Broadcaster Alex Gibson Celebrates 25 Years of The Persuaders
A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25th anniversary.
Hosted by Alex...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
Out Look: Dunnes Stores’ Contextual Summer
Summer’s arrival brings new meals, new routines and fresh consumer intent, but the playbook remains focused.
Boys + Girls Launches Multi-Channel Campaign to Announce that Three is...
Boys+Girls has rolled out a new campaign for mobile phone operator Three that draws from Opensignal research that ranks it as the No 1...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack.
Global ad investment...
Core Rolls Out New Brand Platform for Currys to Strengthen Emotional...
Core has launched a new brand platform for retailer Currys called “For the Tech You Love”.
The campaign is designed to reposition Currys as more...
Opinion: The Upside of Down and Why Negative Ads Can Be...
It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more...
Vodafone Captures Real Life Conversations in New Campaign
Vodafone Ireland has launched a new multi-platform campaign called “A Stranger’s Tale,” that is centred around a six-part audiobook series that captures powerful, real-life...
Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider
PhoneWatch, Ireland's leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its...
OMD and Kerrygold Win Gold Medal at Bloom for Immersive Experience
With Bord Bia Bloom underway in Dublin’s Phoenix Park this weekend, a collaboration between media agency OMD, Kerrygold and Drake Hourigan Architects has scooped...
