IMJ Features
Home IMJ Features
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
Opinion: A Nation Re-calibrates as Uncertainty Remains
Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have emerged in the latest annual edition of...
Opinion: How Context, Craft and Clarity Shape Attention
When context is considered, everything else becomes easier: the layout, the tone, the message, even the media choice.
Opinion: Summer Loving for OOH Advertisers
With Summer almost upon us, advertisers can make a big splash with their campaigns by embracing the many benefits of OOH advertising writes Caroline...
Opinion: Brands Still Have a Role to Play in the Sustainability...
Caught up in a turbulent world, Irish consumers are determined to still achieve Net Zero by 2050, with government and brands setting out on...
Opinion: Six Hacks from My First Year as MD of The...
This time last year, a new executive management team took over the day-to-day running of the award-winning agency The Public House. Kerrie Sweeney, MD...
Opinion: The Cooperative Illusion: AI, Language, and the Craft of Co-Creation
There is a danger that we might over-rely on AI’s many superhuman-like capabilities. But AI and LLMs are nothing more than a mirror of...
Opinion: Collaborations and Partnerships Could Unlock Growth in Advertising and Marketing
In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to be mutually beneficial. Could they work in...
Opinion: Amazon’s Battle for the Irish Shopper
Amazon has already established itself as a serious player in the Irish e-commerce market. With its own dedicated Irish store, the scene is set...
