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Opinion: Amazon’s Battle for the Irish Shopper
Amazon has already established itself as a serious player in the Irish e-commerce market. With its own dedicated Irish store, the scene is set...
Opinion: Slow Tourism Presents Significant Growth Opportunities
While the Irish tourism industry has benefitted from marketing initiatives like the Willd Atlantic Way and Ireland’s Ancient East, it now needs to explore...
Opinion: The Big AI Content Challenge
In the digital world, quality content has always been king but as AI now hovers above everything we do, what does the future for...
Opinion: What Brands Can Learn from Bohemians Football Club
They may not have won the League of Ireland since 2009 (or an FAI Cup since 2008), but off the pitch the Bohemian F.C...
Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional male stereotypes, marketers need to be mindful...
Opinion: Progress Comes at a Price But What are We...
In the full-on rush to embrace all things AI, we should try and avoid some of the fundamental mistakes our ancestors made and most...
Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects on what has been a very busy...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands looking to tap into the power of...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of Pluto the Agency takes a deep dive...
